2008 Woodie Awards
Womens' month carries on
Stefanie Quashnick
Issue date: 10/22/04 Section: No Limits
I doubt the average magazine reader spends more time perusing advertisements and photo spreads, rather than reading the actual articles or content. That is, except for those heterosexual males who "read" Playboy, Maxim, Stuff, etc.
Yet Dr. Kathleen Taylor encouraged her audience to think critically next time they open a magazine, pass a billboard, or see a commercial on TV when she spoke to Delta students last Thursday, Oct. 14, in Atherton Auditorium.
Her slideshow presentation, "Selling Desire," was the second installment of "Uncrossing XX," the month-long celebration of women's culture as presented by CAPS.
Dr. Taylor, who teaches courses such as women's studies and cultural psychology at Sierra College in Rocklin, has spoken nationwide about issues pertaining to women. After visiting Delta several years ago, she was urged to come back and share her "Selling Desire" presentation.
Taylor opened by showing two different pictures of Italian women, each walking down a city street. One was an ad for Estée Lauder, depicting a beautiful women walking past a group of men, smiling and appreciating the attention men were giving her.
The second showed a women walking past a similar group of men, this one with her head down, frowning and made uncomfortable by the staring, ogling men.
Taylor's point was that society has stereotypical ways of viewing male and female relationships.
Nearly every slide Taylor showed proved how great an impact corporations and their advertisements have on young people, and how there is a huge push towards consumerism.
Apparel brands such as Self Esteem actually make young girls feel like they need to live up to certain expectations in order to feel beautiful, she said.
Taylor also mentioned how items like Barbie underwear for girls are "wrong on so many levels," but primarily because they tell girls their only career choices are "being a fashion model, bride or princess."
Taylor felt most disgusted when she found a black lace underwire bra being sold for four-year-old girls in a department store, especially since she has a daughter that age.
Yet Dr. Kathleen Taylor encouraged her audience to think critically next time they open a magazine, pass a billboard, or see a commercial on TV when she spoke to Delta students last Thursday, Oct. 14, in Atherton Auditorium.
Her slideshow presentation, "Selling Desire," was the second installment of "Uncrossing XX," the month-long celebration of women's culture as presented by CAPS.
Dr. Taylor, who teaches courses such as women's studies and cultural psychology at Sierra College in Rocklin, has spoken nationwide about issues pertaining to women. After visiting Delta several years ago, she was urged to come back and share her "Selling Desire" presentation.
Taylor opened by showing two different pictures of Italian women, each walking down a city street. One was an ad for Estée Lauder, depicting a beautiful women walking past a group of men, smiling and appreciating the attention men were giving her.
The second showed a women walking past a similar group of men, this one with her head down, frowning and made uncomfortable by the staring, ogling men.
Taylor's point was that society has stereotypical ways of viewing male and female relationships.
Nearly every slide Taylor showed proved how great an impact corporations and their advertisements have on young people, and how there is a huge push towards consumerism.
Apparel brands such as Self Esteem actually make young girls feel like they need to live up to certain expectations in order to feel beautiful, she said.
Taylor also mentioned how items like Barbie underwear for girls are "wrong on so many levels," but primarily because they tell girls their only career choices are "being a fashion model, bride or princess."
Taylor felt most disgusted when she found a black lace underwire bra being sold for four-year-old girls in a department store, especially since she has a daughter that age.